Swanston Equipment

Marketing Manager · Executive Leadership Team

June 2022–Present

I lead marketing and brand direction across Swanston’s four locations, serve on its executive leadership team, and own the marketing budget. I work strategy-first — positioning and brand before the deliverable — then design and develop the content that carries it across digital and print in support of every area of the business. Where a strategy or process didn’t exist, I built it from scratch: the board-approved rebrand, the brand guide, and the systems that keep the brand consistent. And I treat culture as a branding job, because loyalty and buzz start with employees who buy in — that’s how a brand cuts through a market full of noise.

Rebrand announcement

40 slides

Rebrand announcement — 3 of 40: When: a strong start by 01/01/2023

Rebrand announcement — 5 of 40: If it ain’t broke, don’t fix it — right?

Rebrand announcement — 6 of 40: How: leadership, internal resources and vendors in alignment

Rebrand announcement — 8 of 40: Values: integrity, empathy, curiosity, commitment

Rebrand announcement — 10 of 40: What is going to change

Rebrand announcement — 11 of 40: What stays the same: literally everything else

Rebrand announcement — 12 of 40: How can I help?

Rebrand announcement — 13 of 40: To understand our future, let’s review our past

Rebrand announcement — 14 of 40: We’ve had a lot of different logos

Rebrand announcement — 15 of 40: Our design choices have not been the most consistent

Rebrand announcement — 19 of 40: The swan

Rebrand announcement — 20 of 40: What’s up with the swan?

Rebrand announcement — 21 of 40: First, the obvious: SWANston

Rebrand announcement — 22 of 40: Check out this color palette

Rebrand announcement — 23 of 40: Introducing Swanston Gold

Rebrand announcement — 25 of 40: Swan characteristics: loyal, fair, protective

Rebrand announcement — 26 of 40: Are you getting excited yet?

Rebrand announcement — 30 of 40: What does it say to employees and customers?

Rebrand announcement — 31 of 40: Let’s see it mocked up

Rebrand announcement — 34 of 40: T-shirt

Rebrand announcement — 36 of 40: Fleet: truck and trailer

Rebrand announcement — 37 of 40: Equipment decals

Rebrand announcement — 38 of 40: Business cards

Rebrand announcement — 39 of 40: Thank you — questions?

Rebrand announcement — 40 of 40: Swanston Equipment

01 / 40“Change before you have to.”

Brand guide

19 pages

01 / 19Brand guide cover

Employee engagement and culture samples

9 pieces

Swan dive 2025 q4
Spring cleanup employee incentive program
Values pin card
Button up flyer
Holiday bonus 2022
Souper bowl 2024
Holiday party awards 2025
Baby onesie
New hire orientation
Shop the gear
Swanston swag store

Campaign and advertising samples

16 pieces

Spring wrt social ad
Alex shopper print ad q3
Plpoa print ad
October alex shopper print ad
Larue lead gen ad
Working service manager display ads
Section 179 facebook carousel
Arctic erskine bobcat facebook carousel
Alex print ad
Winter rental social ad
Hockey board design
Wrt naco print ad
Shanley full page print ad
Lions all star basketball ad
Digital billboards fergus falls
Mapa directory ad

Recruiting and Take Flight samples

12 pieces

Take flight sponsorship handout
Recruiting trifold
Benefits summary
Working service manager flyer
Small business vibe social series
Wefest sign
Diesel tech 10k sign on bonus
Now hiring diesel techs minot
Right fit right now fergus falls
Right fit right now wide
Job openings social series
Fm pride ad

Sales, service and rental samples

9 pieces

Fergus falls grand opening 2023
Rental invoice mailer
Pro check service inspection
Big iron mowers and tractors
Dot trailer inspections and service
Mower giveaway entry flyer
67 point service inspection
Toolcat utility work machine
Beet machines

Photography samples

30 photos

I take my own photos whenever possible to give the materials I design a more authentic connection to Swanston’s people, equipment and everyday work. I’m not a professional photographer, but a capable camera and a designer’s eye let me capture useful original imagery that complements stock photography when a project calls for it.